The South Coast Real Estate Round-Up

Becky Pulley Earns SRES Designation

November 13th, 2014 11:00 AM by Christopher Terry


Becky Pulley, sales associate with EZ Home Search Real Estate, has earned the National Association of Realtors® Seniors Real Estate Specialist designation. The SRES® Designation is NAR's only 50-plus education based designation. 

What is an SRES®?
A Seniors Real Estate Specialist® (SRES®) is a Realtor® who is uniquely qualified to assist seniors in housing sales and purchases. The SRES® designation is awarded only to Realtors® who have successfully completed a series of educational courses on how to help seniors and their families with later-in-life real estate transactions. They also draw upon the expertise of a network of senior specialists, such as estate planners, CPA's, and elder cares lawyers, and are families with local community resources and services. Their mission is to help seniors and their families navigate the maze of financial, legal and emotional issues that accompany the sale of the home.

What qualities make an SRES® different?

  • Has knowledge, experience and compassion in dealing with senior issues.
  • Works first and foremost with the best interests of the client in mind.
  • Can suggest housing alternatives, including ones that may allow an aging parent to remain in the home instead of selling it.
  • Takes a no-pressure approach to the transaction and has a strong service orientation.
  • Will take the time needed to make a client feel comfortable with the complex selling process.
  • Understands the emotional demands a sale can make on a senior, and tries to minimize them.
  • Tailors the marketing of a home to the needs of an older clients.
  • Can interact easily with all generations, including seniors, adult children and caretakers.
  • Is knowledgeable about local senior housing options and elder support services.
  • Has a wide network of other senior-focused professional who can assist in tax counseling, financial and estate planning, and other aspects of the sale and move.

To speak with your local Seniors Real Estate Specialist, Becky Pulley, about your real estate needs call her direct call 774-488-6158.

Posted by Christopher Terry on November 13th, 2014 11:00 AM


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