How you price your home will directly impact how many buyers, showings and offers you attract and ultimately how easily and when it sells. To strategically price your home it is important to understand the relationship between the your asking price, timing and the amount of activity generated. 

Timing is important in the real estate market. A property attracts the most interest and excitement from the real estate community and potential buyers when it is first listed. Setting a realistic price from the beginning will help take advantage of this initial period and increase the chance of a timely sale. An experience agent who knows the market and the marketing process can help you determine the market value of your home giving you the best chance of quickly and smoothly selling your home. weeks on market

When a home is over priced at the start, it misses what can be the most critical time period in selling a home - the first weeks it's listed. Once this period has passed and little traffic is generated at the initial price level, it becomes necessary to seek a lower listing price. Depending on market conditions this cycle may repeat several times before a sale is made, resulting in an eventual sale price that is well below the initial listing price, and possibly lower than the market value of your home.Price


At the pyramid's center is the fair market value at which a reasonable percentage of buyers would view and purchase your home. When you price your home closer to fair market value you'll attract a greater percentage of buyers, and when you over price it you'll attract a lesser percentage of buyers.activity

A comprehensive market analysis is essential to determining the value of your property. Location and characteristics of the property are key elements to determining value, therefore the basis of valuation is similar properties in your area. The market analysis takes into account the amount received from recent sales of comparable properties and the quantity of comparable properties currently on the market. The desired end result, of course, is to find a price range that will attract a willing and able buyer in a reasonable time. Once this range of value of your home has been determined, you can decide on an offering price that will achieve your goals. Generally, the price should not exceed the value by more than 5% or potential buyers may not even make offers.

We Make It EZ!
Back to We Make It EZ!

FREE Home Valuation

We analyze home values and determine market prices every day. Simply fill out the form below and we'll be glad to email you a comprehensive market analysis free, without obligation.

Tell Us about Your Home
Some Additional Details

English French German Portuguese Spanish

E Z Home Search Real Estate Inc.